“Today abstraction is no longer that of the map, the double, the mirror, or the concept. Simulation is no longer that of a territory, a referential being or substance. It is the generation by models of a real without origin or reality: A hyperreal. The territory no longer precedes the map, nor does it survive it. It is nevertheless the map that precedes the territory—precession of simulacra—that engenders the territory.” (Baudrillard)
Hyperreal Technologies isn’t even a real company yet, it’s just one bloke (Huw). I want it to be much more, but thankfully I don’t have to figure that out yet because I don’t have any money.